College Assistance Plus specializes in helping families minimize the cost of college. Just in 2020, in the middle of a pandemic, we helped families gain over 2 million dollars of additional financial aid. That’s aid given after they received their first financial aid offer from colleges.

Since 2004, we have helped thousands of families because we believe that young adults shouldn’t have to take on overwhelming student debt to prepare for their careers. We help families have consumer mindsets while searching for the right college.

While we don’t take ourselves too seriously, our staff meetings are full of jokes about colorful socks, family dogs, and the bottle of baileys in the staff fridge; our expertise in the college search process gets results; finding the right major at the right school for the right price.



Paul Celuch

Paul founded College Assistance Plus in 2004 After sitting in on a college board meeting where the most important topic was putting in a $900,000 swimming pool, Paul decided our nation’s kids shouldn’t be taken advantage of by a system not looking out for their students, but looking out for their bottom line.

After decades of sales and management positions at IBM, (insert company) and Rochester tel. (Among others), Paul’s retirement plan was to help students minimize the cost of college. He is the foundation of caps culture and spearheads our appeal strategy and execution.

Josh Hogancamp

Josh spent over a decade in the non-profit world seeing the real-world effects of student debt. So many students wanted to make a difference in other people’s lives but couldn’t because they were strapped down by overwhelming student debt from degrees in fields they no longer wanted to pursue.

With a background in life coaching, marketing, and Leadership Josh joined the college Assistance Plus team at the beginning of 2020. He now leads the development and execution of our digital products and pathway to college membership program. His goal is to see at least 1 million high school graduates per year with the tools to reduce their chances of life-crushing student debt.


Want to know how to do that in 4 easy steps?